The Shocking Price of Looking Good

Health, wellness and beauty costs
How much money do you burn on beauty?

If you’re like most people, you have an arsenal of beauty products that you can’t live without and you’ve likely tried at least one diet product in your life. You are also likely pulled in by ads that promise you’ll look incredible with this amazing skin care cream, or sexier than ever before if you simply drink this vile concoction twice a day… While it’s only natural to want to look great, have you ever wondered what kind of money goes into looking good? It may shock you.

Beauty and cost
The real cost of health, wellness and beauty.

Health and Wellness Poised to Become a Trillion Dollar Industry

You read that correctly: a trillion. dollar. industry. While there are several categories that encompass health and wellness, that’s a shocking number to see in print, especially since the bulk of products and services are “quick-fix” promises that don’t actually provide quantifiable results. To break it down a little, check out some of these figures:

Anti-aging and beauty products: $679 billion annually
Mind and body fitness: $390 billion annually
Weight loss products: $277 billion annually
Fitness wear (yes, just the clothing!): $30 billion annually

While these expenditures are generally thought of as money spent by women on beauty, it may also surprise you to learn that men’s beauty is an exploding market with nearly $50 billion in sales last year on products specifically designed for men.

Healthy diet versus health & wellness products
We spend on instant fixes, but comparatively little on what’s proven.

 Putting things into Perspective

Everyone knows deep down that the only true path to health & wellness, and beauty that isn’t manufactured is through a healthy lifestyle. The allure of the quick route or instant success however, far outweighs the discipline, work and time it takes to do it naturally. You’ll often hear that a healthy diet is just not in the budget, or exercise is too expensive. You might even have a few of your own excuses to add to the fray. With the health and wellness industry rapidly heading towards becoming a trillion dollar industry, would it surprise you to learn that total grocery and retail food sales in the US and Canada reach barely over $5 trillion? That’s a little food for thought.

Social Isolation is a Thing and it’s Killing You

Loneliness and social isolation
Social isolation extends beyond temporary loneliness.

Humans are inherently social creatures so it’s not a big leap to consider that the lack of a social life and limited physical human contact would affect your overall health. What may surprise you however is that recent studies prove a lack of social interaction increases your risk of coronary health disease by 29-percent and stroke by 32-percent.  Those numbers are on par with the effects of smoking and actually higher than obesity or lack of physical fitness, yet social isolation isn’t something you hear desperate warnings about. With over 40-percent of adults claiming to feel lonely and socially isolated, it’s time to develop a deeper understanding so you can save yourself or someone you love.

Recognizing Social Isolation

Social isolation extends beyond periods of temporary loneliness that you will experience at times. It involves an almost complete separation from socializing with other people, either due to physical issues such as location or a perceived separation such as extreme shyness or low self-esteem. Periods can be from several months, to several years in duration. Some warning signs that you or someone you care about are becoming socially isolated may include:

  • Avoiding activities that involve social interaction
  • Shopping to fill a void with material items and be around people without forming a personal connection
  • Feeling fatigued and experiencing fragmented sleep
  • Experience colds and other viral afflictions more than most
  • Communicate mostly via the Internet

While signs vary, these are some of the most common that indicate you may be experiencing social isolation and not temporary loneliness.

Breaking the Cycle

If you understand why you are socially isolating, you can take steps to break the cycle and lower your risk for a premature death. Social isolation can be caused by mental illness or it can be a symptom, so seeking professional help would be an important first step when possible. If you’re self-aware, your isolation may be caused by a physical limitation, fear of abandonment, low self-esteem or extreme shyness or perhaps even a lack of social interest that has gone too far. There isn’t a one-size-fits-all cause or effect for social isolation so it will take some effort to determine your reasons.

If you feel ready to break the cycle and introduce yourself back into society, here are a few things you can try:

  • Make a coffee date with a friend or family member and stick to it. It might be comforting to set a time limit the first few times you do this so you know when you can leave.
  • Sign up for a class in your community or join an interest group. Since you will be participating in something you want to learn or enjoy doing, you can focus on that while getting to know other members or participants.
  • Volunteer for a set amount of time each week. Start out with shorter hours and increase as you become more comfortable. Supporting a cause you believe in can build your self-esteem and give you a sense of purpose while interacting with others.

Despite extensive research that proves social isolation will contribute to an earlier death, the relationship between the duration of isolation and re-entering social interaction has not yet been defined. Considering the statistics, it’s safe to say the sooner you start rebuilding a social life, the better.

Banishing the Blank Page

Banish the Blank Page
Photo by Oli Dale

As a writer, there is little that is as daunting as a blank page. If you aren’t the writing kind, you might think having your stomach tie up in knots and your brain freezing at the sight of an empty page to be a little odd. Actually, I am a writer and I find it a little odd, but it happens. While I was thinking up the concept of this blog and getting it set up I had tons of things flying through my head I couldn’t wait to write, yet here I am: creating a post to create a post!

The good news is that with the blank page banished, topics with substance will follow. As a copywriter, I do a lot of research to make sure I sound like I know what I’m talking about and I stumble across a LOT of really neat things (my Google ads are quite the crazy mix) that I’d love to share and I plan to do that here as well as share things that you might find helpful in your daily life or career. I can’t promise you one subject that will be the main offering here; there are likely to be a range but I hope you’ll follow along and enjoy the journey with me.